So, how should they be displayed? While I advise split testing the location, your customer reviews should be prominently displayed, and implemented in a way that uses rich snippet review markup. In a separate study, eMarketer found that customer reviews were trusted 12x more than manufacturer product descriptions. Prominently display your product reviews, whether they’re good or badĪccording to iPerceptions, customers are 63% more likely to buy from a site that displays customer reviews. From monthly payments to ‘buy now pay later’, this helps the customer spread the cost of their purchase over several paychecks.ģ. On the Sofaworks website, they offer three separate payment plans for customers looking to buy a new sofa. If you sell high-ticket items on your e-commerce site, you might want to consider featuring various payment plans near to your call-to-actions. While you would need to A/B test this design against a ‘text heavy’ variation, it’s visually cleaner and represents a more intuitive way for the customer to find exactly what they’re looking for. The Watches of Switzerland website tackles this beautifully with a well-designed vertical tabbed navigation box. But what do you do when you’ve got a lot of information that the customer might need to know? Many e-commerce sites make the mistake of displaying too much information on their product pages in one go. Use tabbed-navigation to limit visible text, and make it easy for customers to find what they’re looking for While reading through the ideas below, or considering other methods of improving your product pages, consider which of the six factors above it is focused on improving. Improve the clarity of your value proposition.Improve the relevance of your value proposition to your audience (or vis versa).The L.I.F.T model explains that if you want to increase the likelihood of a visitor taking a desired action on your website, there are six things you can do: It’s a called the L.I.F.T model, which was developed by WiderFunnel. Note: There is a non-refundable $500 fee if the training class is canceled by the client less than 5-days prior to the scheduled training course's start date.When designing your Ecommerce product pages, the smallest differences can make a huge impact on the website’s overall conversion rate and profitability.īefore we explore some specific ideas that you incorporate into your product page designs, I want to first introduce a framework I use for all conversion-based design testing. Many of our out-of-county clients have lodging available for our trainers in on-site hotels, dorms, etc. Out of county training requires a few additional fees such as travel, lodging, etc. We typically train in the Southern California region, but we are able to travel anywhere in the world to train your bicycle patrol personnel at the location of your choice. Should you decide to hire Bicycle Patrol Outfitters to train your bicycle patrol personnel, we will work closely with you to develop a quality training program that will best meet your personnels' needs. Some of our clients include: Boeing, Raytheon Communications, Pinkerton Security Services, Rank Investigations, Stonewood Mall, California State University at Northridge (Parking Department), Grossmont-Cuyamaca Department of Public Safety, California State University at Los Angeles Police and Parking Departments, University of San Diego Department of Public Safety, Allied Universal Security and Snap Inc. Our instructors are certified by the California Peace Officers' Standards & Training (POST).īPO's lead instructor has helped design customized bicycle patrol training courses for several law enforcement, public safety departments, military and private security companies. Bicycle Patrol Outfitters Training Division's philosophy was developed with quality training as its foundation to ensure professionalism in the law enforcement, public safety, and security bicycle patrol industries.
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