It plays a fundamental role for the Chronomaster Sport: it highlights the particularity of the movement. I think it's better to look at the specifics of the Chronomaster Sport in order to understand that the similarities are not that obvious. The buzz generated a rare media exposure for Zenith which, most importantly, turned into a commercial success during these first weeks of availability. There is nothing worse than a watch that comes out in indifference.
In the end, this story is a boon for the manufacture.
everything has been dissected, analyzed by many observers to criticize Zenith's approach. The black ceramic bezel, the shape of the hands, the design of the bracelet, the clasp. But let's not beat around the bush: the watch has caused a lot of reaction and has received many positive or negative comments because of its supposed resemblance to the Rolex Daytona 116500. This buzz can be explained by the Chronomaster Sport's own qualities. It even offers a bonus that I would describe as almost unexpected for Zenith: the buzz. And it doesn't forget the innovative dimension thanks to the performance of the El Primero 3600 caliber. It has elements that forge its own personality in the Zenith catalog, such as the black ceramic bezel (I'll come back to this point). It remains faithful to the brand's style and to previous models thanks to the lay-out and presentation of its dial. This watch actually ticks all the boxes that Zenith wanted. And the best example of the success of this strategy is the presentation of the Chronomaster Sport. I sincerely believe that all these actions are beginning to show results. However, the brand was able to work to overcome this weakness by reorganizing its catalog, which is now much more understandable and structured around 4 collections: Defy (which concentrates the most daring watches), Elite (for a more dressy and refined proposal), Pilot (bringing together vintage inspired watches with a design with a strong personality) and Chronomaster, which is the real keystone of this catalog. However, this always returned to the problem of the lack of a clearly identifiable watch. Under the impetus of Julien Tornare, the brand recently refocused to rely more clearly on its real asset, the El Primero movement. The ability to innovate was certainly in the DNA of the manufacture and it was also very tempting and relevant to draw on the creative and financial potential of the LVMH group. But in the end, in a context where customers need to be reassured, the market's aspirations were different. A few years ago, the Manufacture embarked on a very technical path to present innovative products such as the Defy Lab and its special oscillator or the Defy El Primero 21 with its ability to display times with a 1/100th of a second accuracy.
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